Microsoft 2018 Holiday Ad: Reindeer Games | Featuring Owen and The Xbox Adaptive Controller

For the 2018 holiday season, we invite you to meet nine (and a half)-year-old Owen, rising to the top of his game with the support of all of his friends-including his real-life best friend Gunnar-and a little help from the Xbox Adaptive Controller. Owen has Escobar Syndrome, which limits his mobility, but does nothing to reduce his passion for gaming. 

We watch as his friends gather to cheer him on as word spreads of his impending achievement. The moment of joy experienced by the children celebrating together when Owen wins the game reminds us of the spirit of the holiday season and illustrates Microsoft’s overall mission to create accessible technology that levels the playing field and creates opportunity for all of us. 

Because, when everybody plays, we all win. Learn more at:

Audio description version:
Music set to a unique adaptation of the holiday classic “Rudolph the Red Nosed Reindeer”.

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  1. And this is why Microsoft is better than Sony because Microsoft like to help out the people In need

  2. Reminds me of when I was a kid and me and all my neighborhood buddies would run back and forth to each others house. Great memories.

  3. Cried my eyes out. My son is four months old born with no thumbs and fused elbow. This means so much my son will be able to play games with his brother. Thank you Microsoft thank you

  4. What I love about this product is that it is clear that it is a loss product. The R&D, marketing, and manufacturing costs don't come close to be covered by the price tag. But it matches so close to the mission of Microsoft overall that they don't care. Sometimes is makes sense to lose money.

  5. Even if you have disabilities you can achieve great things in tech life even if it’s that hard video game uv’e been trying to beat you can still win with the XBOX adaptive controller well done Microsoft

  6. Fantastic commercial ! Great job Owen and friends. The little dog was spot on and cute as a button too! Her name is Tina and she was actually a little sweetheart

  7. Is it just me or are there not a lot of people talking about this controller? I was very excited for the controller, thankfully I don't need to use it myself, but it's still a really cool device. But I don't hear anybody talking about it which is a shame

  8. Love this commercial so much. Cheers Microsoft. Keep jamming Owen!! I love his little dance at the end so funny!!

  9. I wonder what game Owen was playing? Anyways, let's hope someone in that room someday makes it possible for Owen and others like him become even more mobile.

  10. I am not disabled, but I feel an obligation to say I am so happy that Xbox and Microsoft released this. I have grown up with gaming, Xbox especially. This adaptive controller is so inspiring. Yes its for gaming but it also represents inclusiveness and connectedness for people of all abilities and circumstances. I'm crying after watching this and seeing other people use it. It is so heartwarming and tearjerking. This controller represents hope for all people. I can't wait for more people to use this and be able to game in a way that is effective and enjoyable for them. Thank you Xbox, thank you Microsoft. <3

  11. I'm a formally all-american, collegiate, D1 linebacker and this commercial brought me to tears because it illustrates the real meaning of community. Owen is my dude! And the kid that does the floss at the end was awesone. Owen even got his groove on! I love it!

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